Friday, March 27, 2015

Feel Secure Using AMSOIL Synthetic Lubricants



Feel Secure Using AMSOIL Synthetic Lubricants

For years, AMSOIL and its Dealers have actively addressed concerns over new vehicle and equipment warranties. As millions of satisfied AMSOIL customers know, using AMSOIL synthetic lubricants or practicing extended drain intervals do not void new vehicle or equipment warranties. Some original equipment manufacturers (OEMs), however, try to revive old fears about warranty coverage in an attempt to increase sales of their own, typically more-expensive, OEM-branded oils.

Misleading OEM Practices
OEMs often suggest in owner’s manuals, advertisements or through dealership personnel that motorists and enthusiasts must use the OEM-branded oil to comply with the new vehicle or equipment warranty. The tactic is especially pervasive in the powersports market. Some OEMs include warnings of catastrophic engine failure should a non-OEM oil be used.

These are nothing more than fear tactics meant to strong-arm motorists and enthusiasts into buying the OEM-branded lubricant. Many are unaware, however, that it is against the law for OEMs to tie use of a specific brand of oil to the warranty, as implicitly stated in the federal Magnuson-Moss Warranty Act, or to void the warranty simply because motorists practice extended drain intervals or use, for example, a non-API-certified oil.

AMSOIL Synthetic Lubricants are Warranty Secure™
AMSOIL developed the Warranty Secure icon and associated statement to simply and effectively reinforce the truth about warranties and your right to use AMSOIL synthetic lubricants. The statement uses clear, direct language to remind consumers that the law is on their side, while the icon serves to quiet fears consumers may have as a result of misleading or false claims from an OEM, dealership or mechanic. Pursuant to the Magnuson Moss Act, motorists and enthusiasts have the right to use whichever brand of oil they prefer and to practice extended drain intervals without voiding their factory warranties.

Because the issue is most prevalent in the powersports market, the icon appears alongside powersports products, including new AMSOIL 20W-40 Synthetic V-Twin Motorcycle Oil.

AMSOIL stands behind its products and the people who use them.

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Tuesday, March 10, 2015

AMSOIL Introduces Premium New Products for V-Twins



AMSOIL Introduces Premium New Products for V-Twins

AMSOIL Synthetic V-Twin Transmission Fluid (MVT) and AMSOIL Synthetic V-Twin Primary Fluid (MVP) are purpose-built for bikers who shy away from using a motor oil in their motorcycles’ transmissions or primary chaincases. Their introduction establishes secondary product recommendations in these applications, giving customers more options.

Main Recommendations Unchanged

The main recommendation for motorcycle transmissions and primary chaincases remains AMSOIL Synthetic Motorcycle Oil (consult the Motorcycle Product Guide at www.amsoil.com for specific product recommendations). For current motorcycle customers who use AMSOIL Synthetic Motorcycle Oil, there’s no need to change anything.

Although many bikers can attest to its outstanding performance in these applications and use AMSOIL Synthetic Motorcycle Oil without reservation, some motorcyclists are locked in on the belief that a motor oil cannot adequately protect motorcycle transmissions and chaincases. Instead, they prefer lubricants that are clearly labeled for their intended applications. AMSOIL has now satisfied this demand with AMSOIL Synthetic V-Twin Transmission Fluid and AMSOIL Synthetic V-Twin Primary Fluid. They are specifically designed for bikers who are reluctant to use multi-use lubricants, offering a full line of products to appeal to everyone.

Deliver Peace of Mind

Most bikers want to project confidence when they ride, and nothing ruins confidence faster than killing the engine when attempting to start from a dead stop. AMSOIL Synthetic V-Twin Transmission Fluid and Synthetic V-Twin Primary Fluid help riders shift smoothly and avoid killing the engine when starting. Riders can count on consistent clutch feel for confident takeoffs and more effective riding. On the highway, Synthetic V-Twin Transmission Fluid and Synthetic V-Twin Primary Fluid deliver a smooth, trouble-free ride, letting riders focus on the road instead of the performance of their bikes.

Excellent Transmission Protection

AMSOIL Synthetic V-Twin Transmission Fluid features a high-quality, durable formulation that resists shear. Its robust chemistry provides film strength to protect against damage from shock loading, while its extreme-pressure additives provide additional protection against gear wear. It is formulated to deliver quiet operation, helping eliminate loud thunks and gear noise.

Outstanding Primary Chaincase Protection

AMSOIL Synthetic V-Twin Primary Fluid is formulated with a balanced additive system that provides consistent clutch performance and feel. It helps riders easily find neutral while promoting smooth acceleration throughout all riding conditions. Its superior load-holding capacity helps prevent clutch slip for confident takeoffs. AMSOIL Synthetic V-Twin Primary Fluid contains a heavy dose of anti-wear additives to protect the gears, chain and compensator bearing from premature wear, while resisting thermal breakdown and remaining fluid in low temperatures to reduce drag.

Applications

AMSOIL Synthetic V-Twin Transmission Fluid and AMSOIL Synthetic V-Twin Primary Fluid are recommended for Harley-Davidson, Triumph and pre-2013 Indian bikes.

Change Intervals

AMSOIL Synthetic V-Twin Transmission Fluid is recommended for up to 20,000 miles or one year, whichever comes first. AMSOIL Synthetic V-Twin Primary Fluid is recommended for up to 10,000 miles or one year, whichever comes first.

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Sunday, March 1, 2015

Conventional Vs. Synthetics




Conventional Vs. Synthetics



Oil, whether synthetic or petroleum-based, consists of molecular chains of hydrogen and carbon atoms, referred to as hydrocarbons. Petroleum crude oil is a thick, highly flammable dark-brown or greenish liquid with high energy densities. Many contaminating elements exist in this complex mixture of hydrocarbons, including sulfur, nitrogen, oxygen and metal components such as nickel or vanadium. Petroleum crude oil is the raw material
used for a wide variety of petrochemicals, including solvents, fertilizers, plastics and lubricants.
The oil refining process separates the various types of molecules in the oil by weight, resulting in a concentrated batch suitable for today’s uses such as gasoline, LPG, kerosene or base oils for lubricants. The chemical composition of conventional motor oil can vary substantially and depends on the raw crude oil refining process.
While petroleum base oils are refined, synthetic base oils are manufactured and can achieve a higher performance level. Synthetic oil is chemically engineered for a certain molecular composition with a tailored and uniform structure. Such fine-tuned control over the final molecular composition of synthetic oils is the key to the superior performance properties of these fluids. Designing molecular structures in a planned and orderly fashion results in molecules, and an end-product, that are far more stable than their refined petroleum counterparts.

Base Oil Groups

The entire range of base oils, including conventional petroleum products, are divided into five groups based on the level of saturates (saturated molecules), sulfur and viscosity index. In general, the chemical composition and performance properties of the base oil categories improve with advancing group number. For instance, Group I has a lower concentration of saturates than Group II, while Group II has a lower concentration of saturates
than Group III base oils. Today, Group III, Group IV and Group V base oils are considered synthetic.
Base Oil Chart

Saturated molecules contain a higher percentage of carbon-hydrogen (CH) bonds, which limits the available sites to which other, harmful molecules can attach. When other molecules, like oxygen, attach to oil molecules, they break down the molecular composition of the oil and weaken its performance. Saturated molecules are beneficial in lubricating fluids because they remain stable longer, resulting in a more durable lubricant. Unsaturated molecules have fewer single carbon-hydrogen bonds and are therefore less stable.
Saturated Bonds graphic
Sulfur is a naturally occurring, inorganic element that readily reacts with oxygen molecules and is detrimental to oil performance. Synthetic base oils have less sulfur than conventional base oils.
Viscosity index refers to the temperature-viscosity relationship of lubricating fluids. Oils with a high viscosity index (VI) are less affected by temperature; those with low VI are affected more. Oils with a VI less than 120 (Groups I & II) are more susceptible to viscosity variance due to temperature. The viscosity index of synthetic base oils is higher than that of conventional petroleum base oils.

Pure, Uniform Molecules Form Strong, Stable Lubricants

Petroleum oils have molecular structures that are randomly organized and, consequently, have limited performance abilities. Their varied and inconsistent molecular structure results in less film strength and lubricity. Their paraffinic wax content also makes them more susceptible to viscosity variance and cold-temperature flow problems.
On the other hand, synthetic base oil molecules are chemically controlled, which provides increased film strength and lubricity over petroleum oils.
The performance qualities of base oils have a marked impact on the performance qualities of the finished product. Synthetic base oils provide key features and customer benefits including better wear protection, more horsepower, increased engine cleanliness, improved fuel economy, easier cold starts and longer oil life.

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